Marketing 007

Informative Websites

i) One-page websites aim to provide the perfect amount of information for a user to make a decision and act upon it. This single page website has no additional pages and tries to focus the user’s attention to the most important content. Building a website with many pages but with only a few lines on each page actually gives the user a sense of lack of professionalism since you couldn’t come up with useful content for all your pages. When a company needs to inform the public about a latest new app or product, a one-page website gets information out to the public about the new product and why it is better than any other product out there. A one-page design gives you the ability to include lots of artwork, photos and text in a creative flow that might ‘wow’ and amaze the users. One-page websites are best suited for insurance agents, property agents and self-employed businesses.

Ii) Multiple-page websites are usually owned by a large company with a broad range of products or services. Their user base is probably quite diverse as well. Due to the amount of content, they are many levels deep with detailed user interface. Many times they are made up of many website pages that will break up information and content. Multiple-page websites are commonly adopted by coporate businesses and businesses with shop front.

E-commerce Websites

E-commerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. E-commerce websites can cover a range of different type of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services

between corporations. E-commerce websites allow consumers to electronically exchange goods and services without the restrictions of time or distance. It is currently one of the most important and one of the hottest aspects of the Internet to emerge. Electronic commerce has expanded rapidly over the past five years and is predicted to continue at this rate, or even accelerate, highlighting the importance of having an e-commerce website.

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