Why is digital marketing of such importance to businesses today?
It’s not just about searching for the right SEO, or taking your marketing endeavours online.
Digital marketing is simply an umbrella term that covers many different overlapping aspects of your online marketing strategies. As you delve deeper into it, you’ll realise that many parts are interconnected across the different strategies.
Find out what and why digital marketing is an indispensable tool for every business below!!!
1.Search Engine Optimisation(SEO) and Pay-Per-Click (PPC)
Two key components of digital marketing are SEO and PPC. To obtain SEO and PPC that work, extensive keyword research is a must. It doesn’t matter whether you’re using organic or paid advertising – you need to analyse and select the keywords that’re the most relevant and useful.
Your keyword research efforts have a strong impact on the overall result of your online marketing. It’s used across various channels that require the use of content, such as your advertising, website and social media marketing.
You also need to carry out A/B testing to achieve a valuable SEO landing page or effective advertisements, for example. Google itself promotes and encourages marketers to perform testing as long as it’s done the right way.
Often underestimated, email marketing is an important component of your digital marketing efforts. Although it’s more than two decades old, it remains cost-efficient and direct. Statistics reveal that as of 2017, there are 5 billion email accounts worldwide, and 269 billion emails sent and received daily.
Therefore, it’s your best bet to raise your business’ reach by sending out emails to all these potential customers. It’s also the best way to do upselling by encouraging further sales.
The average click-through rate (CTR) of an email marketing campaign is about 3%, which means that it’s likely to receive higher clicks, and more conversions. For every $1 used on email marketing, the average yield is $38, or a huge 3,800% ROI.
What’s more, 90% of emails are successfully delivered and seen by your recipients, proving its effectiveness and aiding upselling efforts.
A report also revealed that transactional emails result in 6 times more revenue, and get 8 times more clicks and opens compared to all other types of email.
Your website is where your customers will learn about you and your business, 24/7. It’s the crucial part where it drives customers to make their purchase decisions, especially if you’re running your business wholly online.
Most, if not all, of your online digital marketing campaigns should be directed towards bringing traffic to your website and making sure they don’t bounce to other sites in 5 seconds.
Many factors come under your website. Some are your landing page, technical SEO, content, upselling and even news updates that you can share on the site.
For your landing page, imagine it as a virtual salesperson who makes sure the people directed to your website take action. In fact, 68% of B2B businesses employ landing pages to generate leads.
Use it to lead customers to a certain product or service and prompt them to act. You can even provide links to other marketing mediums, such as subscribing to your email list. Hence, it’s crucial to get it right.
On the other hand, your technical SEO comprises of the efforts taken in meeting search engine requirements. It can include your site architecture, page loading speed, and the web host.
By managing your technical SEO well, you’re in turn boosting your general SEO efforts. That leads to greater targeted traffic and conversions that help to make your marketing strategy a success.
The classic adage, content is king, has never been any truer. Content marketing today is often used to drive awareness, traffic, or generate leads.
Businesses engaging in content marketing today compete endlessly to produce fresh, high-quality content that will captivate their readers’ short attention spans, and their hearts.
According to Neil Patel, websites with valuable and powerful content get 7.8 times more website traffic than those who don’t. It’s also been shown to drive 6 times more conversion rates.
Excellent content marketing reaches out to the readers in a personal way and connects with them beyond words. They’re engaging, relevant and truly useful in solving problems. They’re also easily shareable to other platforms such as Facebook.
In the competitive digital landscape of today, it has become a necessity to implement content marketing into your digital marketing strategy.
Companies often have a blog section on their online websites to keep their audience interested, or even promote their products for sales conversions. Make sure you have yours, too.
5.Social Media Marketing (SMM)
Research has found that 95% of online users between 18 to 34 likely follow a brand through SMM. SMM is an integral part to complete your digital marketing. Whether you’re using Facebook, Instagram, YouTube, Pinterest or any other channel, do it well.
Facebook, for example, allows you to interact with your audience, receive feedback, and improve on areas that are lacking. With a huge user bank across these platforms, you can be certain that you’re getting all the reach you need.
People rely a great deal on social media – for example, you’ll probably check a restaurant’s Facebook page rating or reviews before deciding whether to dine there, don’t you?
To make your SMM a hit, use shareable content and don’t forget to include social links to your website, and vice versa. If successful, it can leave a huge social impact.
For example, you could have followers who help make your business go viral simply from sharing a particular piece of SMM content and generate enough buzz or online word-of-mouth. Studies have shown that 71% of users with a good SMM experience usually recommend it to others!
Imagine if a small percentage of Facebook users shared your page and it becomes the trending topic – the impact will be huge, and free of charge.